World Test Championship Advertising

World Test Championship Advertising

5 days

Duration

Men's

Gender

About World Test Championship Advertising

Oval is all geared up to host the biggest battle of the season, it's the World’s Test Championships. The final welcomes the two giants of cricket India VS Australia, India qualifying for the finals makes it the first team to reach the finals twice giving an opportunity to bring the trophy home. Brands advertising in this most spectated event surely gains maximum visibility.

Key Insights

Categories

Cricket

Digital

Popular
Fence Ads
Fence Ads
Frame Ads
App/Website Masthead Banner
Frame Ads
CTV Masthead Banner
Fence Ads

World Test Championship On JioHotstar - Banner

Banner is an image-based ad format that offers six types of ad placements: Frame, Fence, Social Banner, Scorecard Banner, App/Website Masthead Banner, and CTV Masthead Banner. This format allows you to target your audience based on location (city, state, region), gender, age, income level, device type, and brand. Pricing is based on a CPM (Cost Per Thousand Impressions) model, and its advanced targeting features help you reach the right audience more effectively, improving your campaign performance.
Base Rate

₹ 0.075 Per Impressions

Popular
Video

World Test Championship On JioHotstar - Video

Video ads are shown during live streaming, Video on Demand (VOD), and highlights content. Advertisers can choose where their ad appears—either before the video starts (pre-roll) or during the video (mid-roll)—depending on the format. Pricing works on a CPM (Cost Per Thousand Impressions) basis, and advanced targeting helps deliver the ads to the right audience, making the campaign more effective.
Base Rate

₹ 0.2 Per Impressions

Popular

World Test Championship On JioHotstar - Connected TV

Connected TV (CTV) video ads let you reach viewers directly on their smart TVs with engaging content. You can choose to show your ads either before (pre-roll) or during (mid-roll) live content. The pricing is based on a CPM (Cost Per Thousand Impressions) model, and with advanced targeting options, you can reach the right audience more accurately—helping your campaign perform better.
Base Rate

₹ 0.55 Per Impression

Popular

World Test Championship On JioHotstar - Squeeze Ups / L Band

Squeeze-Up Ads are banner-style ads that appear at the bottom of the screen, much like aston bands on TV, and typically last for 3 to 5 seconds to quickly capture viewer attention. L-Band Ads follow a similar banner format but are displayed in an "L" shape on the screen. Both ad formats are charged on a per instance basis, meaning advertisers pay each time the ad is displayed.
Base Rate

₹ 7,500 Per Display

Premium

World Test Championship On JioHotstar - Masthead Banner

A Masthead Banner is an image-based ad format that appears at the top of a website, app, or on Connected TV (CTV) for one full day. This format offers various targeting options, allowing you to reach the right audience more effectively.
Base Rate

₹ 40,00,000 Per Day

Premium

World Test Championship On JioHotstar - Feature Packages

This package includes brand visibility during various segments of World Test Championship (WTC) matches, including the Super 4s stage. Ads can be placed across both the app/website and Connected TV (CTV) platforms, providing wide and impactful reach.
Base Rate

₹ 30,00,000 Per Package

Premium

World Test Championship On JioHotstar - Sponsorship Package

There are four types of sponsorship packages available: Co-Presenting Partner, Associate Partner, Highlights Partner, and PPL Presenting Partner. The Co-Presenting and Associate Partner packages allow ad placements on either the app/website or Connected TV. The Highlights Partner package offers ad visibility on both app/website and Connected TV. The PPL Presenting Partner package provides the widest reach, with ads shown across app/website, Connected TV, and Linear TV. Deliverables for each package are customized and will be shared upon receiving a tentative confirmation.
Base Rate

₹ 45,00,000 Per Package

Other

World Test Championship On JioHotstar - CTV - Live + PPL + CTL

In this media option, you can place 10-second video ads on Connected TV during different types of live content. The ad can appear in Live, PPL (Pre and Post Live), and CTL (Closer to Live) spots, giving your brand visibility around key moments of the broadcast.
Base Rate

₹ 9,000 Per Spot

Television

Popular

World Test Championship - Video Ad

Video ads are telecasted during ad breaks. The minimum duration for a video ad is 10 seconds and increases by a factor of 5. Click on "Add to Bag" and enter the ad duration in seconds, number of days, frequency per day and the timeband to know the cost of the campaign.
Base Rate

₹ 990 Per Second

Popular
Squeeze Up
Squeeze Up
Logo
L Band
Logo
Aston Band
Squeeze Up

World Test Championship - SqueezeUp Banner

Squeeze-Up Ads appear as banner-style ads, similar to aston bands on TV. These ads are typically displayed at the bottom of the screen for a duration of 3 to 5 seconds. You can showcase these ads during live streaming or even during PPL (Pre and Post Live), where the ad plays before the match starts or after it ends.
Base Rate

₹ 8,250 Per Instance

Popular

World Test Championship - Feature Packages

The package includes displaying branding during different match segments of Super 4s - M1, Inn1, M2
Base Rate

₹ 33,00,000 Per Package

Premium
Co-presenting Package
Sponsorships package

World Test Championship - Sponsorships Packages

There are two available sponsorship options: Associate Partner and Co-Presenting Partner. These packages include brand logo, creatives, and taglines displayed during live matches in image or video format across various time slots. Additionally, brands benefit from voiceover ads and social media branding to maximize their visibility.
Base Rate

₹ 49,50,000 Per Package

Confused?
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The Media Ant

Media Demographics & Analytics

Past Advertisers - Digital

1

CRED

2

Swiggy

3

ICICI Bank

4

Himalaya

5

UrbanClap

User Reach & Demographics

Users

Expected Reach- 2025

In million


OTT

80

TV

50

Users

Device wise Expected Reach

In Million


App/Website

65

CTV

15


World Test Championship presents remarkable opportunities for promotion. Enhance your brand's visibility and recall among a diverse audience through engaging and impactful ads. Employing precision retargeting and consumer engagement, World Test Championship ensures effective market reach. Take this chance to elevate your brand's growth and engage with sports enthusiasts globally. 

Sports marketing events in India are witnessing exponential growth, propelled by a passionate sports culture and an ever-evolving media landscape. Sporting events like World Test Championship offer a lucrative platform for brands to reach an engaged, diverse, and massive audience. Consequently, the role of advertising in these events has never been more critical or impactful.

Advertising at World Test Championship combines the thrill of sports with the persuasive power of marketing, creating a synergistic effect that resonates with audiences and instills a deeper connection with brands. It ranges from on-field banners, logos on player uniforms, and digital screens inside stadiums to more innovative strategies, such as augmented reality experiences, interactive fan zones, and social media campaigns. 

Why advertise during World Test Championship?

Advertising during World Test Championship in India has become increasingly popular among brands for several reasons. 

Large Audience: India has massive and enthusiastic sports fan base. Sports events, particularly World Test Championship can attract millions of viewers, providing advertisers with a broad audience. 

Engaged Viewers: Fans are typically highly engaged during sports events like World Test Championship. This can be translated into higher recall rate of advertisements. 

Brand Association: Associating with sporting events can boosts a brand’s image. By advertising during these events, brands can position themselves as supportive of sports, health, fitness etc. which resonate with consumers. 

Digital Opportuntities: With the increase in digital viewership, advertising during {events} provides opportunities for online engagement. Advertisers can run parallel campaigns on social media, encouraging interaction and further increasing the visibility of the brand. 

World Test Championship Advertisement Cost

The cost of advertising on World Test Championship can vary depending on several factors: 

  • One of the most important variables is location. Advertising locations in high-traffic places, such as city centres or near sports stadiums, will be more expensive because of their increased exposure and possible reach. 
  • Large billboards and digital displays are more costly than regular signs because to their size and format. Unique and interactive forms may cost significantly more. 
  • The duration of the advertisements is also important in determining the cost of the advertising campaign.
  • Popular athlete endorsements may have a huge impact on the efficacy of sporting ads. The athlete's popularity and image can influence how the public views the marketed goods or service.
  • The choice of media channels can have an impact on the ad's reach and performance. Traditional media channels, such as television and print, are commonly utilised, but digital platforms are fast expanding, providing more focused and personalised advertising options.

Types of World Test Championship Ads

The world of sports advertising in India is diverse, encompassing a variety of mediums and types. Here are some of the main types:

Broadcast Commercials: These are advertisements that are aired during the live telecast of sports events on television or digital platforms. They often feature star athletes and are typically high-budget productions. They can be of varying lengths, from short 15-second spots to longer one-minute commercials.

Sponsorship and Partnerships: Brands often enter into sponsorship agreements with teams, leagues, or individual athletes. This might involve the brand's logo appearing on team jerseys (like Oppo on the Indian cricket team's jersey), product placements, or athletes endorsing products (like Virat Kohli endorsing Puma).

Digital Advertising: As more people stream sports events online, digital advertising has become increasingly important. This might include video ads on streaming platforms, banner ads on sports news websites, or sponsored posts on social media platforms.

Stadium Advertising: Advertisements within the stadium, such as hoardings around the field, logos on scoreboards, or ads on digital screens are also common. Brands often pay a premium for these ads due to the high visibility they offer both to spectators in the stadium and to viewers at home.

On-Product Advertising: This involves advertising directly on the product itself. For example, sports equipment brands like Adidas, Nike, or Reebok might have their logos prominently displayed on the shoes, clothing, or sports gear that athletes use.

Event Sponsorship: Companies may sponsor specific sports events. In these cases, the event might be officially named after the sponsor (like the Vivo Indian Premier League), and the sponsor's logo will likely be displayed prominently throughout the event.

In-game Advertising: This includes product placements within the sports events themselves. For example, a drinks brand may be the official drink consumed during breaks, or a technology brand might provide the official technology used in the event (like the "Decision Review System" in cricket sponsored by various tech companies).

Experiential Advertising: This type of advertising involves creating immersive, interactive experiences for fans, such as branded fan zones in stadiums, virtual reality experiences, or interactive digital campaigns.

World Test Championship Advertising Agency

The Media Ant is one of the World Test Championship Advertising Agency to advertise since it offers a wide range of services to help businesses reach their target demographic. Strategic and media planning are also accessible. In addition, The Media Ant has a broad network of publishers, advertisers, and media sources, allowing businesses to reach a big audience. 

Furthermore, the company has an experienced staff of professionals that can provide tailored solutions to each business's needs. If you're not sure whether advertising on World Test Championship is ideal for your company, call us and we'll tell you!

FAQs Related to World Test Championship Advertising

How much does it cost to run ad on World Test Championship?

The cost of advertising on World Test Championship can vary depending on factors such as

  • Location
  • Type of advertisements 
  • Duration of the ad
  • The type of Media option. 

Why advertise during World Test Championship?

There are many reasons why you might want to advertise during World Test Championship. Here are a few of the most common:

  • To reach a large audience of potential customers. World Test Championship is a major event that attracts people from all over the world. By advertising during World Test Championship, you can reach a large number of potential customers who are already interested in what you have to offer.
  • To generate excitement and buzz around your brand. World Test Championship is a time when people are excited and engaged. By advertising during World Test Championship, you can tap into that excitement and generate buzz around your brand.
  • To drive sales. World Test Championship is a time when people are more likely to spend money. By advertising during World Test Championship, you can increase your chances of driving sales.

What is the ad rate for World Test Championship?

The ad rate is based on the following factors:

  • The size of the ad
  • The location of the ad
  • The number of attendees expected at the event

To place an ad, please contact [contact information].

How to advertise in World Test Championship?

Advertising in World Test Championship is powerful way to reach your target audience. 

  • Understand you audience
  • Define your goals 
  • Plan your budget 
  • Choose the type of advertisement 
  • Create your advertisement
  • Contact the Event Organizer 
  • Book your Ad space
  • Measure your success. 

What is the effectiveness of World Test Championship advertising?

World Test Championship can be a great way to reach a specific target audience. For example, if you are a software company, you could host an event for developers. This would allow you to reach your target audience directly and in a way that is relevant to their interests.

World Test Championship can also be a great way to generate leads. By providing valuable content and engaging with attendees, you can encourage them to sign up for your email list or request a demo of your product. World Test Championship can also help to boost sales. By demonstrating your product or service in person, you can give potential customers a better understanding of what you have to offer. This can lead to increased sales.