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Iklan di media digital memberikan peluang bagi pengiklan untuk menargetkan audiens yang sangat besar yang tidak dibatasi oleh geografi dan minat.
Perusahaan di Indonesia terutama menggunakan media digital dan media sosial pemasaran dan mendapatkan visibilitas di pasar. Iklan Google, iklan Facebook, iklan Instagram, dan iklan youtube telah memainkan peran penting untuk pertumbuhan mereka. Media sosial adalah alat utama sebagai penetrasi telepon pintar di Indonesia adalah 66% dari total populasi.
Mengapa iklan online?
Pada tahun 2017 Dewan Pers telah menerbitkan laporan tentang jumlah media online di Indonesia. Dan jumlahnya ada di 43300 situs web. Sebagai hasil dari evolusi digital ini, sebagian besar iklan digital pergi ke iklan mesin pencari dan media sosial dengan total USD 888 juta. Banyak media cetak berhenti menerbitkan dan telah pindah ke media online karena biaya pencetakan yang tinggi.
Iklan Social Media :Banyak startup generasi baru seperti aplikasi Go-Jek, ketika diluncurkan pada tahun 2015 membuat promosi media sosial yang agresif dan iklan Facbook yang mencapai 61 juta orang dalam setahun. Mereka menghabiskan hampir $ 10 juta dengan membuat 22 juta pemasangan seharga $ 0,48 per Pemasangan untuk iklan facebook mereka pada tahun 2015 untuk menjangkau khalayak luas yang memiliki ponsel. Juga perusahaan seperti Grab, Shopee, Tokopedia di tahap awal menggunakan iklan media sosial untuk tumbuh di pasar
Iklan Website: Iklan Website di Tribunnews, Detik, Kompas, Kaskus, dan lebih banyak situs web semacam itu menyediakan berbagai pilihan untuk menargetkan sejumlah besar pemirsa dari berbagai geografi, usia dan minat. Iklan website di Indonesia cukup umum, dan pengiklan mendapatkan kesempatan menjangkau khalayak luas daripada media cetak. Tidak hanya itu, harga iklan website jauh lebih rendah daripada iklan koran atau majalah.
Manfaat Iklan online adalah sebagai berikut :
Ada beberapa Jenis iklan online
Iklan Display
Iklan Display adalah bentuk iklan bayar per klik (PPC). Format Iklan Display yang paling umum adalah iklan banner dengan berbagai ukuran. Sementara iklan pencarian berbayar muncul di halaman hasil mesin pencari, Iklan Display muncul di situs web yang terdaftar di halaman hasil - situs web yang relevan dengan produk atau layanan Anda. Untuk Iklan Display di Google secara khusus, Iklan Display muncul di berbagai jenis situs web dalam Jaringan Display Google sebagai Iklan Adwords, seperti blog, situs berita, Gmail, YouTube, dan lainnya. Untuk iklan tampilan di situs web lain, deskripsi, kriteria, dan tarif iklan online hal yang sama diberikan secara eksplisit.
Berbagai format iklan bergambar berbeda dari iklan display Banner normal adalah:
Sponsor: termasuk logo atau menambahkan merek ke desain situs web. Ini juga dapat jatuh di bawah iklan Native, yang merupakan iklan yang dapat tampak seperti Editorial, atau 'In-Feed', tetapi benar-benar telah dibayar oleh iklan
Tolong cek detail di bawah untuk ukuran iklan:
• Persegi panjang vertikal: 240 x 400
• Leaderboard seluler: 320 x 50
• Banner: 468 x 60
• Leaderboard: 728 x 90
• Square: 250 x 250
• Square kecil: 200 x 200
• Square besar: 336 x 280
• Inline rectangle: 300 x 250
• Skyscraper: 120 x 600
• Skyscraper width: 160 x 600
• Setengah halaman: 300 x 600
• Leaderboard besar: 970x90
• Banner seluler besar: 320 x 100
• Billboard: 970 x 250
• Potret: 300 x 1050
Contoh iklan online
Jasa Digital Marketing agency :
Media Ant salah satu Agency jasa digital marketing. kami melayani dalam opsi digital dan layanan iklan yang populer di luar Google dan Facebook di Indonesia Media seperti situs Berita seperti Kompas, Poskota, Tribune, Tempo, Bisnis, dll., situs web E-commerce, Situs Web Olahraga, dan banyak lagi. Periklanan di Aplikasi adalah format lain dari iklan online di Media Indonesia. Ini Jasa Digital marketing adalah agency iklan online. layanan pemasaran digital yang disediakan oleh media ant sangat membantu bagi pengguna untuk mendapatkan rincian tentang tarif iklan media online. Jika Anda seorang pengiklan, Anda juga dapat terhubung ke pemilik media melalui platform kami . untuk pertanyaan lebih lanjut, silakan hubungi kami di [email protected].
Anda dapat memeriksa tarif iklan media online di Ant Media. Ini adalah agency iklan online biro yang dapat Anda gunakan untuk mendapatkan detail tentang jangkauan, tarif, dan pelaksanaan iklan. Situs web Media Ant juga ideal untuk menghubungkan pengguna dengan pemilik media digital di Indonesia.
. Untuk iklan online, silakan hubungi kami di [email protected] atau, untuk kunjungi situs web kami. Silakan klik link di bawah:
https://www.mediaant.id/digital
Top Websites untuk Pasang iklan online:
Website | Category | Website | Category |
Mesin pencari | Kontan.co.id | Bisnis dan Keuangan | |
Tribunnews | Berita dan urusan saat ini | Sindonews | Berita dan urusan saat ini |
Youtube | Hiburan | Uzone | Entertainment |
Tokopedia | E-commerce | Kaskus | Blog dan Jual beli |
Detik | Media | Indoxx1 | Movies |
Bukalapak | E-commerce | Grid | Berita dan urusan saat ini |
Liputan6 | Berita dan urusan saat ini | Kumparan | Media Group |
Kompas | Berita dan urusan saat ini | Merdeka | Berita dan urusan saat ini |
Social Media | Vidio | Entertainment | |
Yahoo | Mesin pencari | Okezone | Berita dan urusan saat ini |
Tautan yang berhubungan :
Desain, Interior dan Arsitektur
untuk informasi lebih lanjut, kunjungi
https://blog.mediaant.id/iklan-online
Online advertising in Indonesia has witnessed a tremendous growth as there is an increase in the number of internet users with social media users. Over the past few years, Indonesia has experienced internet penetration of over 60% of the total population and booming e-commerce startups that has increased growth in digital marketing.
Companies in Indonesia mainly use digital advertising and social media marketing to gain visibility in the market. Google ads, Facebook ads, Instagram ads, and YouTube ads have played important roles for their growth.
In 2017 the Press Council has published a report on the number of online media in Indonesia. And the number is on 43300 websites. As a result of this digital evolution, most digital advertising goes to search engine advertising and social media marketing with a total of USD 888 million. Many print media have stopped publishing and have moved to online media because of high printing costs.
Digital advertising provides various options to target a large number of viewers from various geography, age and interests. Internet marketing in Indonesia has given advertisers the opportunity to reach a large audience unlike print media. Not only that, the rates for digital advertising is much lower when compared to newspaper or magazine advertisements.
Indonesia has more than 88 million Internet users per survey by 'We are Social'. The Indonesian population stands at 266 million.
A demographic study shows that a large part of the population is the number of high-level digital and native millennials who are very interested in the digital field. The increasing number of internet consumption and users makes Indonesia a good place for marketers and advertisers who watch media consumption in Indonesia for online business opportunities and internet marketing strategies.
Marketers spend 31.5% of their budgets on digital, 76% say this is an increase in spending on online businesses. Increased expenses for online businesses.
The average online marketing budget and Median are Rp 1.9 billion / year and Rp 875 million / year respectively. The average expenditure for online marketing is Rp 1.9 million per month.
Like Statista, Revenue in the digital advertising market will reach around 2138 M USD in 2018 as expected. And 34% of the total revenue in the 'Digital Advertisement' market will be produced by cellular in 2022.
Below are few advantages of Digital Marketing
To target a wide range of audiences based on different demographics, user interests and number of users
It's easy to create brand value because of high internet penetration in Indonesia
Attract many viewers through informative and innovative advertisements
Easier to reach when compared to print media and reach in digital advertising is not limited to a particular state, city or country
Digital marketing provides the advertiser an opportunity to converse with the audience and it does not remain a one way communication only. An online marketing campaign is successful when a customer interacts with the advertisement
Advertisers can control the inputs of the internet marketing campaign by monitoring the campaign performance in real time and pause or stop it whenever required.
Below are the types of online advertising
Search engine optimization (SEO)
Search engine marketing (SEM)
Content marketing
Social Media Marketing (SMM)
Pay-per-click advertising (PPC)
Affiliate marketing
Email marketing
Digital advertising Agency will provide various options to advertisers to run online marketing campaign:
Search Ads: On platforms like Google Search, advertisers place text ads that are shown to users when they search using relevant keywords
Display Ads : These are most common form of digital advertising. Banner ads are mostly in the form of clickable image and texts that has a call to action button
Leaderboard : These are frequently found at the top or bottom of a website and stretch across a page from end to end.
Medium Rectangle banner : These box-like ads are often used to interrupt text content.
Interstitials : These Ads cover entire screen and create strong visibility of the ad
Audio Ads: Audio ads are mostly common in Radio advertising, But in online advertising audio ads are placed in music apps like Spotify and is accompanied with a banner ad
Video Ads: Video advertising are mostly TV commercials that can be played on online video streaming channels like Youtube
Rate for online advertising depends on various factors. Digital advertising in Indonesia is experiencing a growth in terms of Social media advertising. Social media platforms such as Google, Facebook, Youtube, Linkedin etc. offer varied choices to advertise online , these are also known as self serve platforms. These platform allow an advertiser to place their advertisements on their own. The digital advertising cost to advertise in these platforms might vary based on factors such as target audience, quality , competitors for audience. Also there are many other websites that offer digital advertising options on their website in the form of display banners, audio ads, video ads etc. The digital marketing cost may vary based on the number of impressions and clicks on the ad. Following are few popular pricing methods that are offered by most digital marketing agency :
CPM or Cost per Thousand Impressions: CPM (Cost per Mille) is the online advertising cost for one thousand impressions of the ad. This is one of the important digital advertising cost method that would have to be opted for advertising online.
CPC or Cost Per Click: This is a popular method for online advertising cost, where advertiser has to pay when audience click on the ad
CPL or Cost per Lead/CPA or Cost per Acquisition: CPL or CPA is another digital marketing pricing model where an advertiser pays only when a lead generation/conversion happens.
CPI or Cost per Install: Cost per Install is a digital marketing pricing method for app downloads. This is the price that the advertiser has to pay for each app download.
These digital advertising cost differs from one platform to another.
After achieving six years of great success in India as the only online platform for advertising purchases, Media Ant entered Indonesia as a free platform for Media discovery. Advertisers can see the most suitable media choices and advertising rates offered by media owners.
Media Ant is a free digital agency that offer various options for digital advertising not only for Social media like Google, Facebook, Youtube etc. but also in top websites like Detik.com, Tribun News, Female Daily, Kompas, Kontan, news sites, beauty blogs, Sports Websites, and more. provided by Media Ant are very helpful for users to get details about reach and digital advertising rates. If you wish to advertise on any of the digital media listed in Media Ant website, please contact us at [email protected].
You can check the online advertising rates on Media Ant. Media Ant website is also ideal for connecting users with digital media owners in Indonesia.
For online advertising, please contact us at [email protected] or, to visit our website. Please click the link below:
https://www.mediaant.id/digital
Top 5 Websites to Post an ad online:
Google, Facebook , Youtube, Instagram are preferred media for online advertising. Below are the top most popular platforms for online ads in Indonesia.
Media | Category |
Detik | News & Current Affairs |
Tribunnews | News & Current Affairs |
Liputan6 | News & Current Affairs |
Kaskus | Entertainment Forum |
Kompas | News & Current Affairs |