With many awards under its belt, SonyLiv offers various TV shows, movies, and original content in multiple languages. Being a platform on which users can access personalised content based on their interests, SonyLiv Ads can target specific audiences as well as geographical locations. SonyLiv Ads can deliver a high impact and improve visibility to potential customer spending time using the app.

Advertisers

Case Studies

Third Party Trackers

Upcoming Events

Top Shows

Male

Female

Gender Distribution

Users in %

12-15

16-19

20-29

30-39

40-49

Age Distribution

Users

Delhi

Mumbai

Bangalore

Hyderabad

Ahmedabad

Kolkata

Chennai

Kochi

City Wise Distribution

Maharashtra

Gujarat

Karnataka

West Bengal

Telangana

Tamil Nadu

State Wise Distribution

West

North

South

East

Region Wise Distribution

High

Income Level Distribution

25-35K

15-25K

35-50K

7-15K

50K+

Device Cost

Android

Smart TV

Device Split

Reality / Talent Format Shows

Comedy

Sports

Documentaries

Romance

Others

Content Genre

Mobile & Tech Enthusiasts

News & Politics

Online Shopping

Sports Enthusiasts

Food & Dining

Health & Fitness Buffs

Beauty & Wellness

Music Lovers

Online Behaviour

Per Day

Time Spent - Sony LIV

Time Spent - CTV

Pune

Bhopal

Bhubaneswar

Chandigarh

Jaipur

Lucknow

Nagpur

Patna

Surat

Uttar Pradesh

Punjab & Haryana

Rajasthan

Madhya Pradesh

Bihar

Other Area Covered

Creative Spec

Video Ads are displayed as both pre-roll video ads and mid-roll video ads on both the app and website. Pre-roll Video Ads are shown before the site content is played and have a minimum duration of 6 seconds and a maximum duration of 10 seconds. Mid-roll Video Ads are displayed within the content while it is being played and have a minimum duration of 10 seconds to a maximum of 180 seconds.

Video

Impression

Mid roll Video ad

Sony LIV- Video Advertising

Buy Type

Video Length

1 Level Targeting

2 Level Targeting

3 Level Targeting

Standard Banner

Native Banner1

Native Banner2

Banner Ads are rectangular image ads that can be displayed on the homepage and will also run on site. Banner Ads are of two types, i.e. Standard Banner Ads and Native Banner Ads. Standard Banner Ads are image ads with a call to action button, which will be redirected to the landing page and will be shown only on the app. Native Banner Ads will include brand creative, product information, as well as a call to action button, which will be redirected to an article on the product or services and will be shown on both the app and desktop.

Banner

Sony Liv Banner

Native Banner

Sony LIV- Banner Advertising-Option 2

Homepage Banner

Banner Type

Creative Specs

Roadblock Ads are high-impact ads that will block all ad placements on the platforms for a day. In SonyLIV, Roadblock Ads will include Masthead Banner, Standard Banners, and Native Banner ads. Masthead Banner Ads will be displayed on the homepage, whereas Native Banners and Standard Banner Ads will also run on site for a duration of 24 hours.

RoadBlock

Roadblock Ad Reference

Sony LIV- Roadblock Advertising

CTV Advertising or better known as Connected TV Advertising will allow brands to reach the right audience by placing ads on various smart TVs and OTT devices such as Amazon Fire TV Stick, Chromecast With Google TV, Apple TV, and more. CTV Advertising will be displayed on a full screen from a minimum duration of 10 seconds.

Connected TV

Video Type

Geo Targeting

SonyLIV

<h1>SonyLIV Advertising</h1>

SonyLiv App is a popular video streaming service and one of India's first OTT platforms featuring moves, shows, and more of various genres. SonyLiv Ads can help brands boost awareness and target a wide user base through creative marketing strategies. Sony Liv Ads deliver a high impact and can help brands reach large-scale viewership.

Some popular shows that feature in SonyLIV App include Scam 1992, Rocket Boys, <a href="https://www.themediaant.com/digital/tarak-mehta-ka-ooltah-chashmah-sony-liv-app-advertising" target="_blank">Taarak Mehta Ka Oolta Chashmah</a>, <a href="https://www.themediaant.com/digital/the-kapil-sharma-show-sony-liv-advertising" target="_blank">The Kapil Sharma Show</a>, etc. With over 31.6M monthly users, Sony LIV Ads will include various media options such as Roadblock ads, Banner ads, Video ads, and more. Having 300M+ app downloads, SonyLIV Ads can prove to be a good option for advertisers. Looking to advertise on SonyLIV? <a href="https://www.themediaant.com/digital/sony-liv-advertising" target="_blank">Get the Best Rates to Place your SonyLIV Ads</a><h2>SonyLIV Advertisement</h2><a href="https://www.themediaant.com/digital/sony-liv-app-advertising">SonyLIV Advertisement</a> is showcased on the <a href="https://www.themediaant.com/digital/ott-platforms-advertising">OTT Platform</a> when the content is played. Having a lot of unique advertising options and 31.6M monthly active users, advertising on SonyLIV digital platforms will help advertisers bring in traffic and build brand awareness. Sony Liv App Advertisements help companies improve their brand recognition and display their products or services.Sony Liv Advertisement will include various media ad options such as roadblock ads, banner ads, video ads, and more. Through Sony Liv advertisement, companies will be able to improve their brand recognition and display their products to a mass audience.<h2>Sony LIV Ads</h2>Sony Liv Ads is the best way to improve your brand recognition and display your products or services. Sony LIV Ads will be showcased on both the app and website of the OTT platform. SonyLiv Ads will allow companies to create a more interactive experience with consumers, by being able to offer exclusive content and product placement opportunities. <h2>SonyLIV Advertising Cost</h2>SonyLIV Advertisement Rates will vary depending on the various media ad options available for the app. We at <a href="https://www.themediaant.com/">The Media Ant </a>are committed to providing you with the best advertising rates possible for your brand. Advertisers can choose their SonyLIV Ads options like banner ads, video ads, native ads, and more, which they can choose according to their requirements.<h3>SonyLiv Advertisement Rates</h3>SonyLIV Advertisement Rates can be chosen by visiting The Media Ant website and choosing from our “Top Choice” section on “Advertising on SonyLIV” which will include all the packages they can choose from with the <a href="https://www.themediaant.com/digital" target="_blank">best digital advertising rates</a>. You can check out our discounted SonyLIV Advertisement Rates on our official website of The Media Ant. Companies can pick and choose which SonyLIV Ads which are most relevant to their requirements.<h3>SonyLIV Advertising Rates</h3>SonyLIV Digital Advertising Rates are among the most cost-effective advertising platform in the market. Through discounted SonyLIV Advertising Rates, The Media Ant will help clients promote their business through cutting-edge media channels and help in promoting brands through fast-moving advertising tactics. SonyLIV Advertising Rates vary depending on which package you choose from, but there are packages for everyone and any budget as well.<h2>SonyLIV Digital Advertising Agency</h2>SonyLIV Digital Advertising can be done through <a href="https://www.themediaant.com/" target="_blank">The Media Ant</a>, which is India's top digital advertising agency. With a presence across top cities like Mumbai, Delhi, and Bangalore, we are India's best digital advertising agency.The Media Ant will help advertisers in planning, buying, executing, and monitoring their SonyLIV ad campaigns. Our in-house performance team ensures that your SonyLIV <a href="https://www.themediaant.com/ad-campaign-brief" target="_blank">digital advertising campaigns</a> are monitored to ensure the best performance.The Media Ant will help track and measure campaign engagement for relevant campaigns. As India’s leading digital ad agency, The Media Ant assures the best digital advertising rates and flawless execution of your campaigns in all digital ad campaigns.<a href="https://www.themediaant.com/mash" target="_blank">Get the best rates to place your ad on any digital platform of your choice</a>Our best rates for advertising on the SonyLIV OTT Platforms are available on our online monitoring dashboard which will help you to monitor the campaign from your phone. You can check the best rates to advertise on various platforms in the digital advertising planning tool on The Media Ant.You can contact us over , Phone, or email for all your SonyLIV Advertising needs. The Media Ant contact details are mentioned in the <a href="https://www.themediaant.com/contact-us" target="_blank">Contact Us</a> section of the website.<h3>Why Should I Advertise on SonyLIV?</h3>With entertainment shows in various genres like drama, crime, comedy, and more on SonyLIV OTT Platforms Advertising is a good option for advertisers looking for a mass audience targeting. With specialized algorithms, brand integration, psychographics, and more, SonyLIV Ads helps brands create targeted ads that will help with large-scale advertising campaigns. SonyLIV Ads will help brands with increasing their awareness and recall their consumer base using recognition. With the growing popularity of SonyLIV App and SonyLIV Website, advertising on SonyLIV will help brands with connecting to both current and prospective clients. To maximize the ad impact, Sony LIV Advertising uses targeted ads based on the consumer's preference. With product placements and seamless brand integration, SonyLIV advertising will help brands increase their website traffic and promote their brand products. <h3>Who Advertises on SonyLIV?</h3>Sony LIV Advertising is done by companies who are looking for large-scale targeted growth in their brand awareness. With over 31.6M monthly active users, Sony LIV Advertisements target the right audience to the brands that want to promote their products. With appealing and innovative advertising options, Sony Liv Advertising can be a good marketing option for many companies. Catering to many companies’ needs, Sony LIV advertisements have previously been done by many large-scale companies. Some past advertisers of Sony LIV Advertisements are Coca-Cola, Flipkart, Myntra, Swiggy, Tata Motors, and more. <ul><li>E-Commerce: With over 10 million downloads, Sony LIV digital platforms are a good option for e-commerce sites like Flipkart, Myntra, and others to target their customers. Using Sony LIV's target audience, and their unique ad formats, the companies can pull in customers by showcasing their products and offers.</li><li>FMCG: FMCG Companies have reserved Sony LIV Ads in the past as a way to increase their brand awareness or introduce new products and services. Sony LIV Advertisements target urban audiences and have consumers who are willing to splurge on good quality products.</li><li>Automobiles: With no specific gender audience, SonyLIV ads cater to people irrespective of their sex, location, and age. Automobile companies drive in customers with their SonyLiv Ads.</li></ul>SonyLIV Ads can act as a driving force for various companies in promoting their products and brands. <h3>Who Are the Target Audience for SonyLIV Ads?</h3>The major target audience for Sony LIV Ads are people who have a good internet connection and want easy access to most entertainment channels. SonyLIV has more than 31 million active monthly users which help promote brand awareness and target the right audience.<ul><li>SonyLIV Website Advertising target audience includes 62% of males and 38% of females.</li><li>Sony Liv App Advertising target audience includes 82% males and 18% females. </li><li>With over 45% of Sony LIV app users being in the 25 - 34 age bracket and over 46% of Sony LIV website users being of the 18 - 24 age group, Sony LIV Ads are a good option for advertisers.</li></ul>Sony LIV Advertising analyses consumer behaviour using psychographics and demographics and targets users using personalized advertisements. This feature helps the app have a larger reach with the target audience.<h3>How much does advertising on SonyLiv cost?</h3>The cost of advertising on SonyLiv varies depending on a number of factors, including the length of the ad, the target audience, and the time of year. <h3>How do I place an ad on SonyLiv?</h3>To book an advertisement for the SonyLiv through The Media Ant website, follow these steps:<ul><li>Visit The Media Ant website.</li><li>Go to the &#34;Browse Media by Genre&#34; section and click on &#34;Digital.&#34;</li><li>Look for the SonyLiv Advertising and select it.</li><li>Explore the available options for the type of advertisement you are interested in.</li><li>Customize your advertisement as per your requirements.</li><li>Get a quote for your customized advertisement.</li></ul><h3>What are the requirements for advertising on SonyLiv?</h3>To advertise on SonyLiv, you must meet the following requirements:* Your ad must be relevant to SonyLiv's audience.* Your ad must be high-quality and engaging.* Your ad must be compliant with SonyLiv's advertising guidelines.

SonyLIV Advertising Rates

RoadBlock on SonyLIV

Used For

Impact

Ad Type

Image

Lead Time (in days)

3

Span

1 day

Rack Rate

Login To View

Min Billing

₹ 16,50,000

Min Billing

₹ 16,50,000

Execution Details

Creative Specs: image

1080

1296

px

JPEG

300

Creative Spec: image

1920

900

px

JPEG

300

ADDITIONAL INSTRUCTIONS

#Placement - Mweb, Android, IOS, Web, Tablet

Click here

SOP

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc ). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

1

At the end of the campaign only

Confused? We can help

Hire our expert media planners to find, plan and place your next promotion.

Certified by Google and INS

Useful Links

Tools

Follow

Popular in Digital Advertising

Popular in Television Advertising

Popular in Radio Advertising

Popular in Airport Advertising

Popular in Cinema Advertising

Popular in Newspaper Advertising

Popular in Magazine Advertising

Popular in Non-Traditional Advertising

Popular in Outdoor Advertising

Popular in Influencer Advertising

Best Advertising Agency

Confused?
We can help