JioHotstar Advertising Cost

JioHotstar Advertising Cost

120M

Monthly Unique Users

App and Website

Medium

About JioHotstar Advertising Cost

JioHotstar Ads help reach more people and target consumers using online channels at every sales funnel stage. JioHotstar Ads are an innovative way to showcase products/services for brand awareness and boost visibility by engaging customers to drive repeat sales. With 119961732 monthly active users, JioHotstar Ads target a large-scale audience using precision retargeting.

Key Insights

Pages per Visit

3.93

Pricing Model

CPCV, CPM, Fixed, Others, CPC

Bid Type

Managed

App Store Rating

4

Categories

Entertainment, Top 5 Video Platforms, OTT

Top Choice

Popular
Pre-Roll Reference Video Ad
Hotstar - Video Advertising - Lead generation
Hotstar - Video Advertising - Lead generation
Hotstar - Video Advertising 3
Hotstar - Video Advertising - Lead generation

Video

JioHotstar’s video ad option allows you to run impactful ads ranging from 6 to 60 seconds, with the flexibility to choose between pre-roll (before the content starts) and mid-roll (during the content). These ads can be placed across high-engagement sections like Movies, Non-Fiction shows, and OTT Exclusive Series, ensuring wide visibility. You can run your ads on both the JioHotstar app and website, reaching users across devices. A variety of targeting options—including location, age, interest, and more—are available to help you precisely reach your desired audience. The platform supports two pricing models: CPM (Cost Per 1,000 Impressions) and CPCV (Cost Per Completed View), giving you the flexibility to choose based on reach or performance, depending on your campaign goals and budget.
Base Rate

₹ 0.192 Per Impression

Popular

Connected TV

Video ads on Smart TVs offer a powerful way to engage viewers by delivering your message at the moment they begin watching content on popular streaming platforms. This ad format supports 6 to 60-second videos, with flexible placement options including pre-roll (before the content starts) and mid-roll (during the content). Your ads can appear across high-impact sections such as Movies, Non-Fiction shows, and OTT Exclusive Series, ensuring broad visibility and brand recall. Advertisers can choose between two pricing models—CPM (Cost Per 1,000 Impressions) for maximum reach, or CPCV (Cost Per Completed View) for performance-based campaigns—allowing you to align your media plan with your specific goals and budget.
Base Rate

₹ 0.243 Per Impressions

Popular

Banner

In JioHotstar’s banner ad options, there are two types available: Mobile Frame Billboard Banner and Mobile Standard Banner. The Mobile Frame Billboard appears as a high-impact masthead banner at the top of the screen when users open the platform, ensuring maximum visibility. The Mobile Standard Banner is shown in regular ad placements within the content or across different sections of the platform. Both formats support targeting options like location, age, and interest, allowing you to reach the right audience. The pricing is based on either CPM (Cost per 1,000 impressions) or CPC (Cost per Click), depending on your campaign objective.
Base Rate

₹ 0.058 Per Impression

Premium
Hotstar Advertising Mashthead Banner
Hotstar Advertising Mashthead Banner
Hotstar Advertising Mashthead Banner

Masthead Banner

In JioHotstar, you can run billboard ads that appear as masthead banners at the top of the platform for 24 hours, giving your brand maximum exposure. There are two types of billboard ad options available: the Mobile Billboard, which is a standard masthead banner displayed at the top of the screen, and the 3D Breakout Billboard, which is a more innovative and interactive ad format that also appears at the top but includes eye-catching 3D effects to grab user attention in a unique way.
Base Rate

₹ 40,70,000 Per Day

Premium

Pause Ads

In JioHotstar, Pause Ads appear on the screen when a user pauses the content they are watching. Instead of showing a blank or still screen, your ad is displayed, making it highly visible without interrupting the viewing experience. These ads are ideal for branding, as they stay on the screen until the user resumes playback. The pricing for Pause Ads is based on CPM (Cost per 1,000 impressions), and you can apply various targeting options such as location, age, and interest to reach the right audience. The cost may vary depending on the targeting options you choose.

Unavailable

Other Ad Options

Billboard

Base Rate

₹ 0.058 / Per Impression

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Media Demographics & Analytics

Upcoming Shows and Movies

1

Koffee With Karan Season 9

2

Khatron ke Khiladi Season 15

3

Splitsvilla Season 16

4

Hustle Season 5

5

MTV Roadies season 21

User Reach & Demographics

Users In %

Gender Distribution

Male

Female

70

30

User

Age Distribution

in %


12-15

1

16-19

26

20-29

37

30-39

16

40-49

10

50+

10

Users

City Wise Distribution

In %


Delhi

11.3

Mumbai

9.7

Hyderabad

6.6

Kolkata

6.5

Bangalore

4.9

Ahmedabad

3.7

Users

State Wise Distribution

in %


Maharashtra

13.6

Telangana

9.9

Tamil Nadu

9.5

Karnataka

6.1

Gujarat

5.3

Kerala

4.1

Users

Income Level Distribution

in %


High

14

Mid

31

Low

55

Users

Language Distribution

in %


Hindi

61

Tamil

13

Telugu

13

Users

Device Distribution

in %


Mobile

95

Web

5

Users

Device Cost

in %


<10K

26

10-20K

51

20K+

23

Users

Cross-App Usage

in %


Online Shoppers

75

E-Walleters

44

Power Users

53

Users

Other Profiling

in %


Paid OTT Apps Audience

90

Music Shows Interest

70

Vehicle Owner

70

Stocks and MFs Investors

70

Cooking Interest

67

Annual Travelers

66

Credit Card Users

63

Graduates/Diploma Holders

40

International Travelers

15

Users

Content Genre

in %


Drama

40

Reality

19

Romance

11

Family

8

Mythology

7

Others

6

Action

5

Horror

4

Users

Average Time Spent

In Minutes


Per Day

55

Users

Other Area Covered

Cities in%

States in%


Pune

4.6

Chandigarh

1.5


JioHotstar Advertising Cost

Advertising Option

TMA Offer

Place Ads

Video

₹ 0.174 Per Impression

Book Ads Now

Connected TV

₹ 0.221 Per Impressions

Book Ads Now

Banner

₹ 0.052 Per Impression

Book Ads Now

Masthead Banner

₹ 37,00,000 Per Day

Book Ads Now

Billboard

₹ 0.052 Per Impression

Book Ads Now

JioHotstar Advertising

Everyone's favourite streaming platform, JioHotstar offers various content like TV shows, movies, etc in different languages. Being one of the most popular OTT platforms in India, JioHotstar Ads target a diverse audience. as well as reach sports enthusiasts by advertising during live sports events. JioHotstar Ads can connect with consumers on the go and effectively build visibility delivering high impact. 

JioHotstar App is an Indian OTT Platform offering feature-length movies, web series, live-streaming sports and more. JioHotstar Ads target an actively engaged audience watching content on the app for approx. 55 mins. JioHotstar Ads help boost visibility and promote awareness using high-impact marketing tools. JioHotstar Ads will be played alongside curated content, reaching a wide audience.

JioHotstar Advertisement has various media options for different needs like video ads, banners, etc., and offers different pricing models depending on these ad types. Want to Advertise on JioHotstar? Get the best rates for advertising on JioHotstar now!

JioHotstar Advertisement: A Powerful Tool for Brand Visibility

JioHotstar Advertising allows brands to showcase their products and services through pre-roll ads, banner ads, and other ad formats at strategic moments in movies, shows, and live events. With over 300 million+ subscribers, JioHotstar offers a vast platform for building brand recognition and increasing visibility.

Brands can use JioHotstar Ads to improve awareness, boost traffic to their websites, and engage their target audience. The ads appear as video or banner ads, with options to play before or during content, making them more likely to be viewed by the audience. Hotstar Advertising is a powerful and cost-effective way to reach specific market segments in India, providing both brand exposure and meaningful engagement at competitive rates.

JioHotstar Advertising Cost

JioHotstar advertising costs can vary significantly based on the type of ad format chosen. For video ads, the cost is ₹0.083 per impression, making it a cost-effective option for brands aiming to reach a large audience with engaging content. On the higher end, premium placements like the Masthead Banner, which provides maximum visibility on the platform, are priced at ₹35,20,000 per day. This wide range of advertising options allows businesses to tailor their campaigns according to their budget and objectives, ensuring effective audience reach on one of India's leading streaming platforms.

JioHotstar Advertisement Rates

JioHotstar Advertisement Rates can be easily found in the “Top Choice” section of the “JioHotstar Advertising” page, where all digital advertising media options are available for placing your Hotstar App Advertisement. Brands can browse the media options section to select the ad formats that best meet their needs. For discounted rates, visit The Media Ant website, where you can customize your media options as per your requirements.

 The Media Ant is dedicated to providing the most accurate and frequently updated data on JioHotstar Advertising Rates. Given the popularity of JioHotstar as a digital advertising platform, it’s essential for advertisers to stay informed about the latest rates. You can find the updated Hotstar Advertising Cost under the “Media Options & Pricing” tab, and for the latest update, check the blue tick beside the rates in the Media Options tab.

JioHotstar Advertising Agency

The Media Ant is a top digital advertising agency in India, with a huge presence in Bangalore, Mumbai, and Delhi. We will help you plan, buy and execute digital advertising campaigns nationwide. As India's top digital advertising agency, The Media Ant will provide you with recent trends in digital advertising and help you figure out the best approach for digital marketing campaigns. 

The Media Ant will help you in measuring your JioHotstar ad campaign and will provide you with the best possible rate in digital advertising. Check the best rates to advertise your brand on digital platforms in The Media Ant's digital advertising planning tools. 

You can contact us through , Phone, or Email. The Media Ant contact details are available in the Contact Us section of our website.

FREQUENTLY ASKED QUESTIONS

What is the cost of advertising on JioHotstar?

The ads’ cost on JioHotstar depends on the type of advertisement. The price of video ads amounts to ₹0.083 per impression, establishing a cheap way to connect with a widespread audience. High-impact visibility remains attainable with Masthead Banners at the cost of ₹35,20,000 per day. This capacity for pricing adaptability allows brands to tweak their campaigns to meet unique financial and strategic challenges on one of India's leading streaming services.

Who Advertises on JioHotstar?

Brands who rely on JioHotstar for visibility commonly use it to connect with a large number of audiences. Dominating over 75% of the OTT market share, JioHotstar attracts diverse sectors such as :

  • Consumer Durables: Enhances brand memory by drawing a large audience with interactive advertisement formats.

  • Telecom: Well-established firms like Airtel take advantage of JioHotstar’s imaginative advertising skills to build relationships with customers.

  • E-Commerce: Because JioHotstar’s engagement rates are higher than those on Facebook and YouTube, it serves as a powerful means for e-commerce promotions.

  • Food and Beverage: Brands including McDonald's, Subway, and Snickers use JioHotstar to reach their audience and experience benefits from its 286.6 million strong reach.

How are Brands Advertising on JioHotstar?

JioHotstar serves as a comprehensive video destination across mobile and web platforms, featuring a vast catalog of TV shows, movies, live sports, and more. This broad spectrum of content accessibility gives advertisers opportunities to carry out focused ad campaigns. The Media Ant offers brands specialized advertising services at reasonable prices in order to enhance their reach.

Who Are the Target Audiences for JioHotstar Advertising?

Age Groups: About 69% of the viewers fall within the 18-34 age group.

Socioeconomic Class: About 85% of the urban viewers are categorized as NCCS AB.

Gender Distribution: Ads on the JioHotstar app reveal a male audience of 80% and a female audience of 20%, while website ads show 60% male and 40% female viewership.

Language and Preferences: About 61% of the audience speaks mainly in Hindi, with 40 percent expressing preference for drama genres.

Why Advertise on JioHotstar?

According to projections, JioHotstar has around 286.6 million users, which makes it a distinct player in the OTT market where it delivers creative advertising solutions at less expensive rates. There is a heavy focus on millennials, with a large part of the audience situated in India's top metro areas. The ads on Hotstar help brands to target this demographic, with the end result of increasing brand awareness and user engagement across a range of different users.

JioHotstar App Ads

JioHotstar offers the most compelling catalog ever offered on mobile and the web, making it a complete video destination for consumers. The platform has been designed and purpose-built for one reason – to provide the best video experience for TV Shows, Movies, and Sports, all in a single destination. JioHotstar App Ads will help companies in building brand recognition and boost visibility across platforms.

You can access full-length episodes of your favorite TV Shows, full-length Bollywood, English, Tamil, Kannada, Malayalam, Telugu, Marathi, and Bengali movies in addition to live sports streaming which includes Cricket, Pro Kabaddi, Badminton, etc.

JioHotstar App Ad Agency

Looking for Placing Your JioHotstar Advertising? The Media Ant is India's one of the leading digital advertising agencies. With a presence across top cities like Mumbai, Delhi, and Bangalore, we are India's best digital advertising agency. 

We help advertisers plan, buy, execute, and monitor their JioHotstar Ad Campaigns. Our in-house performance team ensures that your JioHotstar App advertising campaigns are monitored to ensure the best performance.

In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading digital ad agency, The Media Ant assures the best advertising rate and flawless execution of your JioHotstar Ad Campaigns

Get the best rates to place your ad on any digital platform of your choice

Our best rates for advertising on JioHotstar app are available on our online monitoring dashboard which will help you to monitor the campaign from your phone.

You can check the best rates to advertise on various platforms in the digital advertising planning tool on The Media Ant. You can contact us over , Phone, or email to place your JioHotstar Advertisement. Contact details are mentioned in the Contact Us section of the website.