About Wedding Magazine Advertising in India
Get the list and advertising rates for all Wedding magazines in India. Wedding continues to a grand affair in Indian homes. Wedding magazines have become synonymous with marriages in India. Magazines like Wedding Affair and Weeding Vows are must to read magazines for both bride and the groom. If you carefully look at the list of Wedding magazines available for advertising, one thing that clearly comes out if that there are only a few magazines in this genre and are quire reasonably priced. This makes advertising in Wedding magazines a sensible step for advertisers. Brands wanting to target a segment which is either getting married, recently married or is involved in the business of marriages, advertising in Wedding magazines is the most sensible thing to do. One interesting aspect of readers of these wedding magazines is reach among the Indian diaspora. Indians who have shifted base outside of India wants to come back to their roots and wedding is one of the occasions enabling that. So advertisers wanting to target NRIs and high end premium segment find advertising in The Media Ant the right thing to do.
Popular categories that advertise in Wedding magazines are Travel, Hotel, Jewellery, Wedding Apparel, Furniture and Wedding planners.
Get best rates to advertise in Wedding magazines in India through The Media Ant.
Rates for Advertising in Wedding Magazines
Complete advertising rate chart is available on the “Media Options and Details” page of the magazine.
Here are few of the Frequently asked Questions about advertising rate:
1. Do the rates for different pages in same magazine vary?
Yes. Rates for special pages like cover pages are more expensive than regular inside pages.
2. What do the discounts depend on?
The discount depends on primarily on the number of inserts/volume of business. The more number of inserts, the greater the discount.
3. The rates mentioned in the table are for which position?
The rates mentioned in the table are for a full page colour ad.
4. Is there any tax included as well?
No, magazine advertisements do not attract any taxes.
5. Are there any value additions available with magazine advertisements?
Yes. For multiple insertions, many magazines offer free editorial coverage. However, it varies across publications and it is the editor’s prerogative to accept or not accept the editorials.
Few of the popular terms relevant for Magazine Advertising in India
1. What do you mean by circulation & readership?
Circulation signifies the number of copies of the magazine printed. Readership signifies the number of people who read the magazine. A single magazine can be read by many people in a household or in an office.
2. What is card rate?
This the maximum rate that one has to pay for advertising in the magazine. Discounts are applied on these rates when you book your ad.
3. What do you mean by B2B (Trade) & B2C (Consumer)?
B2B - Business to business magazines are generally distributed in organisations/universities/hospitals etc. Their distribution is mainly through subscriptions.
B2C – Business to consumer magazines are generally distributed to individuals. These magazines are generally available on shelves in stores to be purchased.
4. What do you mean by category / magazine category?
Magazine category refers to the topics covered by the particular magazine. For example, magazines grouped under the Wedding category cover magazines which are circulated in airlines and meant for Wedding reading.
Planning assistance to advertise in Wedding Magazines in India
1. Can The Media Ant help me make the plan?
Yes. We offer free magazine planning.
2. How should I select the magazines?
Use the filters on left hand side to get a list of relevant magazines for yourself. The filters available are Category (Education, Health, Wedding etc.), Language, Target Group etc.
You can also use the Geography search bar to look for magazines that are circulated only in specific areas.
Once you have a list of magazines that are suitable for you to advertise, use sorting filters to pick the best once. Sorting is possible basis circulation, readership, cost and most popular on The Media Ant
3. What are the possible innovations in magazine advertising?
Options outside of regular pages advertising are thick pages, tabs, gate folds, emailer to the subscriber base and advertising on the website.
4. Are there options outside of print advertising available in magazines?
Yes. Many magazines also offer email marketing to their subscriber base and advertising on their website.
What execution steps are involved in advertising in magazines
1. Once I have finalized the plan what is the next step?
Once you have finalized the plan, you can book the ad online. You can make the payment online as well as upload the artwork. In case you want to book your ad offline, kindly mail the selected list of Wedding Magazines to [email protected]
2. How do I pay?
You can pay either online, cheque or bank transfer
3. What proof do I get once the activity is complete?
After the advertisement has been printed, a physical copy of the magazine along with the invoice will be sent to you.
4. Will The Media Ant help me make the ad/creative?
We help in making ads for advertising in magazines. The rate for this service is dependent on the requirement and the cost in not included in the price list.
